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If you look at the URL of this page, you'll notice that it's a carefully designed hierarchial path to this article. Why this method rather than simply calling the file index.html? Because even the url to your pages can help the search engines rank it more appropriately. The better match the path of your page is to the page itself, the more that will help your ranking. This won't overcome a poorly designed page, but it will help a well designed page get that much more recognition.

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